OVERVIEW OF PERSONAL INFORMATION COLLECTION PRACTICES
|Category of Personal Information||Sold or Shared||Purpose for Collection and Use||Retention Practices|
Identifiers and Identifying Items
We will keep your personal information during the period of your relationship with us and, after that period ends, for as long as is necessary in connection with both our and your legal rights and obligations. This may mean that we keep some types of personal information for longer than others.
We use the following criteria to determine how long to retain personal information: (a) our relationship with you, and the goods or services we provide to you; (b) any laws or regulations that we are required to follow; (c) whether we are or may be in a legal or other type of dispute with each other or any third party; (d) the type of information that we hold about you; (e) whether we are asked by you or any regulatory authority to keep your personal information for a valid reason, or if we may need to provide it for any legal reasons; and (f) technical considerations and feasibility, and the level of protections in place for your personal information.
Internet or Other Electronic Network Activity
Inferences from Personal Information Collected
INFORMATION WE COLLECT
We may collect different types of information about you, depending upon how you interact with us. This information may include personal information, Financial Information, demographic information, log-in information and Device information. Sometimes we collect combinations of all these types of information or aggregate some or all of these types of information to improve the Products and Services and facilitate other legitimate business purposes. In each case, when using the Frontdoor Applications, it is indicated on the Frontdoor Applications whether any personal information or demographic data must be provided for you to access and use the Frontdoor Applications or purchase the requested Product or Service.
Connecting with the Frontdoor Applications and Information Provided by You
When You Register or Otherwise Contact Us. When you provide us with information (including personal information) in connection with a particular activity, you agree that such action constitutes a purchase or inquiry establishing a business relationship with us. You expressly consent to receiving communications from Frontdoor (and its affiliates and subsidiaries) through the information you provided to us. You also attest that you have the legal authority over any telephone number you provide to us and can provide the authorization to contact you. This means Frontdoor may contact you, in person or by recorded message, by e-mail, telephone or mobile telephone number (including use of automated dialing equipment), text (SMS) message, or any other means of communication that your wireless or other telecommunications device may be capable of receiving.
Financial Information. Financial information is information that you provide to us, including your bank account number, routing number, debit or credit card number and related billing information (collectively, the “Financial Information”). We require such Financial Information in order to process payment for the purchase of a Product or Service that you have requested. By submitting your Financial Information, you consent to our providing your Financial Information to those Authorized Third Party Service Providers as are reasonably necessary to support and process your transactions as well as your credit card issuer and banking institution. We ask that you do not enter Financial Information into your profile, except in the fields provided for that information.
Information Collected Through Technology
In addition to any personal information or other information that you choose to submit to us, we and our third-party service providers may use a variety of technologies such as cookies, mobile tracking mechanisms, pixel tags and web beacons, browser analysis tools, and web server logs to track and record certain information. As you use our Frontdoor Applications, your browser and devices communicate with servers operated by us, our business partners and our service providers to coordinate and record your activity and fulfill your requests (“Usage Information”). We collect many different types of information from cookies and other technologies. For example, we may collect information from the devices you use to access our Frontdoor Applications, your operating system type or mobile device model, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone of your device. Browsers routinely send these types of information to web servers. In addition, we collect your IP address or other unique identifier (“Device Identifier”) from your computer or mobile device used to access the Frontdoor Applications (each, a “Device”). A Device Identifier is a number that is automatically assigned to the Device used to access the Frontdoor Applications, and our computers identify your Device by its Device Identifier. We may also collect information about the website you were visiting before you came to our Frontdoor Applications and the website you visit after you leave our Frontdoor Applications, if this information is supplied to us by your browser, Device or otherwise. We may use this Usage Information for a variety of purposes, including to enhance or otherwise improve the Frontdoor Applications.
The information from cookies and related technology is stored in web server logs and also in web cookies and other tracking mechanisms kept on your Device(s), which are then transmitted back to the Frontdoor Applications by your Device(s). These servers are operated, and the cookies and other tracking mechanisms managed, by us, our business partners or our service providers. For example, when you visit Frontdoor Applications, we and our service providers may place cookies or other tracking mechanisms on your Device(s). Cookies and other tracking mechanisms allow us to recognize you when you return to a Frontdoor Application and may track and target your interests in order to provide a customized experience. Cookies and other tracking mechanisms also help us detect certain kinds of fraud. “Cookies” and similar tracking mechanisms use a small amount of information that is sent to your browser or Device to store information about your account, your preferences, and your use of the Frontdoor Applications.
In many cases, the information we collect using cookies and other similar tools is used in non-identifiable ways, without any reference to personal information. For example, we use information we collect about Frontdoor Application users to optimize our Products and Services and understand traffic and usage patterns. In other cases, we associate the information we collect using cookies and related technologies with personal information. Whenever we associate Usage Information or a Device Identifier with your personal information, we will treat it as personal information.
Information You Provide About a Third Party
If you send someone else a communication from the Frontdoor Applications, such as sending an invitation to a friend, the information you provide (names, e-mail addresses, etc.) is used to facilitate the communication and is not used for any other marketing purpose unless we obtain consent from that person or we explicitly say otherwise. Please be aware that when you use any send-to-a-friend functionality on the Frontdoor Applications, your e-mail address may be included in the communication sent to your friend.
Information We Collect from Third Parties
We may receive personal information from third parties who have purchased on your behalf, or recommended to you, our Products and Services (for example, Products and Services purchased by realtors who sold or rented you your home), which may include, but is not limited to, your name, address, phone number(s), and email address(es). We also acquire information from other trusted sources to update or supplement the information you have provided or that we collected automatically, such as information to validate or update your address or other demographic and lifestyle information. We use this information to help us maintain the accuracy of the information we collect, to target our communications so that Frontdoor can inform you of products, services and offers that may be of interest to you and for internal business analysis or other business purposes.
Third Party Analytic Technologies
If you wish to exercise choice with respect to collection and use of the data by these third-party tools, you may visit: http://www.aboutads.info/choices/
Some of the analytic and tracking tools we may use are Google Analytics and Google Analytics Advertising. The Google Analytics Advertising features we may use include the following:
- Google Display Network Impression Reporting;
- Google Analytics Demographic and Interest Reporting; and
- Integrated services that require Google Analytics to collect data via advertising cookies and anonymous identifiers.
If you wish to manage your Google accounts, you may visit: https://www.google.com/settings/u/0/ads/authenticated
If you wish to prevent your data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on available at: https://tools.google.com/dlpage/gaoptout/
HOW WE USE AND SHARE YOUR INFORMATION
We use your information (including your personal information), subject to applicable laws, for the following purposes:
- to allow you to register and create an account and profile on the Frontdoor Applications (and elsewhere);
- to fulfill and facilitate any repair or replacement obligations owed to you in connection with any home service plan covering your property, incuding sending you maintenance communications;
- to provide you access to Frontdoor Video Services in order for you to communicate with Video Experts who may provide assistance to you for your selected issue;
- to share your information (including for marketing and other purposes) with our affiliates and subsidiaries, where we consider appropriate;
- to deliver, provide and process payment for a Product or Service you have requested;
- to enable you to provide us with feedback;
- to administer promotions you enter into such as a contest or sweepstakes;
- to allow your participation in our Communication Services (where available on the Frontdoor Applications);
- to allow your participation in any surveys;
- to prevent transactional fraud and other illegal activity and to protect the rights, property and safety of us, you and others;
- to alert you to changes and updates in our Frontdoor Applications’ policies, Products or Services;
- to send you communications (including targeted marketing and promotional offers) that may be of interest to you, such as emails or text messages about Frontdoor and its affiliates and subsidiaries and their products or services;
- to customize, measure and improve products, services, content and advertising, including generating internal reports about the use of our Frontdoor Applications;
- to personalize your overall experience with Frontdoor;
- for testing, research and product development;
- to respond to law enforcement and regulatory requests, or as required by applicable law, regulation or court order;
- in connection with a merger, acquisition, divestiture, restructuring, reorganization, dissolution or other transaction involving some or all of our assets that include your information;
- for certain other purposes disclosed at the time you provide your information;and
Transactional Communications. We may send you communications from time to time relating to your account, orders and other transactional matters involving Frontdoor (or its affiliates and subsidiaries). These communications may include requests, order confirmations, invoices, renewals or customer service notifications. We may also send you service-related announcements; for instance, if our Services are temporarily suspended for maintenance, the delivery of a Product is delayed or there is some service issue with an item you may have ordered. You may not opt out of receiving these communications, as they are not promotional in nature.
Authorized Third Party Service Providers. We may use third party service providers (“Authorized Third Party Service Providers”) to help us operate our business and the Frontdoor Applications or administer activities on our behalf. We may share your information with these Authorized Third Party Service Providers.
Third Parties Who Recommended our Products and Services. From time to time we may provide to third parties who either purchased on your behalf, or recommended our Products and Services to you (such as realtors who sold or rented you your home), information regarding your use of those Products or Services.
Electronic and Direct Mail Promotional Offers. Frontdoor and our affiliates and subsidiaries may send you promotional emails and direct mailings regarding special offers about our Products and Services or on behalf of third party marketing partners that may be of interest to you. If you do not want to receive emails or direct mail regarding special promotions or offers you may opt-out as provided in the CHOICE AND OPT OUT section below.
Telemarketing. If you have given us your telephone number, Frontdoor and our affiliates and subsidiaries may use the telephone number you provided to contact you, including to (a) follow up on your order and (b) market to you renewals or other Products or Services. If you would prefer not to receive marketing phone calls from us, you may opt-out as provided in the CHOICE AND OPT OUT section below.
Third Party Tracking and Advertising. We may allow third-party companies to serve ads or collect certain anonymous information on our behalf when you visit the Frontdoor Applications. These companies may use non-personally identifiable information (i.e., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to the Frontdoor Applications and other websites in order to provide advertisements about goods and services that may be of interest to you. These companies typically use a cookie or third-party web beacon to collect this information. If you would like more information about advertisers’ use of tracking technologies and about your option not to accept the cookies used to track your activities, you can go to www.networkadvertising.org.
Sale or Transfer of Business or Assets. In the event that we, or any of our businesses, are sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, or in the event of an insolvency, bankruptcy or receivership, personally identifiable information (including all personal information) of our customers and visitors to our Frontdoor Applications may be one of the assets sold or merged in connection with that transaction. In addition, information about our customers and registered users may also be disclosed in connection with a commercial transaction where we or any one of our businesses are seeking financing, investment, support or funding.
ACCESS TO YOUR INFORMATION
CHOICE AND OPT OUT
To opt-out of marketing communications or to request to be added to our Do Not Call List or our Do Not Mail List, you may use one of these convenient methods:
Electronic Promotional Offers. If you do not want to receive emails regarding special promotions or offers, you may: (a) click the unsubscribe link here or in the footer of any email or (b) contact our Privacy Coordinator at the address set forth below.
Direct Mail Promotional Offers. If you do not want to receive promotional offers through direct mail, you may contact our Privacy Coordinator at the address set forth below.
Telemarketing. If you do not want to receive marketing phone calls, you may: (a) ask to be placed on our Do Not Call list when you receive a call from us or (b) contact our Privacy Coordinator at the address set forth below.
SMS Programs. In the event you elect to receive certain notices and announcements via text message (SMS) through Frontdoor’s service notification program or promotional text program respectively, you can opt out of continuing to receive these communications through SMS by texting STOP to the SMS number used by Frontdoor to contact you. You can also contact our Privacy Coordinator at the address set forth below.
Push Notifications. If you wish to change your preference with respect to receiving push notifications within the Frontdoor Applications, you can opt out of receiving those communications in the “Notifications” area of the Frontdoor Applications.
Brand-Specific Communications. If you receive marketing communications from Frontdoor or one of our affiliates, you must opt-out individually from each of the brands from which you are receiving brand-specific marketing communications.
Service Communications. Please note that even if you opt out of receiving promotional electronic or direct mail offers, we may continue to send you service notifications by email or direct mail that are related to your account(s) and our Products and Services you have requested or in which you are currently enrolled.
IMPORTANT DISCLOSURES, PRACTICES AND CONTACT INFORMATION
Security. We maintain physical, electronic and procedural safeguards to protect the confidentiality and security of information transmitted to us. Unfortunately, however, no data transmission can be guaranteed to be 100% secure. As a result, while we strive to protect your information, to the extent permitted by law, we do not guarantee or warrant the security of any information you transmit to or from the Frontdoor Applications, and you do so at your own risk.
We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. Also, we advise that you log off your account and close your browser window when you have finished your visit to a Frontdoor Application. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place.
California and Virginia Resident Privacy Rights. If you are a California or Virginia resident, applicable law may provide you with additional privacy rights with respect to our collection, use and disclosure of your personal information. For more information, visit our Privacy Notice for California and Virginia Consumers.
Children’s Privacy. The Frontdoor Applications are generally intended for general adult audiences and are not directed or intended for children under sixteen years of age. We do not knowingly collect personal information from individuals under sixteen years of age. If you are under sixteen years of age, you should not register or provide personal information on the Frontdoor Applications. If we later obtain actual knowledge that a user who has provided personal information is under sixteen years of age, we will take steps to remove that user’s personal information from our systems. Additionally, we do not knowingly sell or share personal information of individuals who are under sixteen years of age.
Office of the General Counsel
Attn: Privacy Coordinator
3400 Players Club Parkway, Suite 300
Memphis, TN 38125
(Last updated September 27, 2023)