Six Steps to Hosting a DIY Open House
Tips for marketing and showing your home for sale when going FSBO
Step 3: Prepare and stage the homeYou've probably heard of "staging" -- the process of preparing a home for sale via de-cluttering, depersonalizing and neutralizing, among other techniques. Keep these in mind:
- Your home must be spotless and clutter-free. Model homes get offers. Dirty homes get lowball offers or none at all.
- Fix what's broken.
- Make smart updates based on what buyers want and what's standard for your neighborhood.
- Place furniture in such a way to maximize the spacious feel of every room.
- Learn the four steps to making your home open-house ready.
Step 4: Spread the word
Top real estate agents tap their extensive networks to target buyers and get them into their clients' houses. Unless you too are well-connected, getting the word out about your open house can be a challenge. Try these tips:
- Tell relatives, friends, neighbors and colleagues that your home is on the market. Use all methods of communication: phone, email, postcards, etc.
- Tap into your social networks, including schools, churches, community groups and online services like Facebook and Twitter.
- Place a professionally printed "for sale" sign and a flyer holder in your front yard so passersby can pick up a property description sheet.
- Create a Web site to promote your house for sale.
- Advertise online on Craigslist.org, FSBO help sites and your local newspaper and community sites.
- Post flyers on public bulletin boards at grocery stores, gyms and workplaces.
- Include quality interior and exterior photos in all promotional material.
- Post a video tour of your home on a video sharing site like YouTube.
- Advertise in your local Multiple Listing Service (MLS).
- On open house day, place signs at nearby intersections to direct people to your home.
Step 5: Be a gracious host
Normally, buyers are turned off by a seller hanging around the open house, but when you're a FSBO, they expect to work directly with you. The key is to maintain a professional attitude and give them the freedom to see the place on their own. Also:
- If you have pets, consider leaving them with a friend or a boarding house for the day.
- Hide all valuables, medication and other personal items.
- Prepare a sign-in sheet for guests to fill out their name, phone number and email address.
- Greet each guest with a smile, hand them a property sheet and point out the most attractive features of the home.
- Invite guests to tour the home at their leisure and offer to answer any questions they may have.
- Get feedback from each guest, including their level of interest in the home, other homes they've seen and how the home is priced compared to others on the market.
- Offer light refreshments, such as cookies and bottled water.
Step 6: Follow up
The day after the open house, send a "Thank You" email to everyone who attended the open house with a link to your Web site or online ad.
Within the following week, call each person and ask if they have any questions about the house and if they are considering it. If not, thank them and ask if they have any suggestions on how to make the house attractive to other buyers.