• Price Reduced (Finally! Hurray!)

    The San Francisco Bay Area has a long history of being crazy expensive. Heck, guards at Alcatraz, which closed in the 1930s, opted to live on residences on the Rock because the rent was cheaper than…   Read the Article

  • Jon Bon Jovi's Luxury New York Apartment

    After sitting on the market for nearly half a year, Jon Bon Jovi's Soho penthouse just got a $2.1 million price chop down to $39.9 million. According to StreetEasy, Bon Jovi has been trying to sell…   Read the Article

  • A recent study shows that Florida leads the nation in what one expert called an "astounding" rate of all-cash home sales: 66 percent. And that's just a few percentage points below South Florida,…   Read the Article

  • The One Wilshire Building

    Published 07/25/13 in Places
    The One Wilshire Building

    This somewhat non-descript building in downtown Los Angeles recently sold for about $660 per square foot, which is more than double the price of more prestigious buildings around it.   See the Image

  • The One Wilshire Building

    The One Wilshire building in downtown L.A. is not exactly what you’d call imposing. Built in 1966, from the outside it looks like an ordinary, blocky white office building, shorter than most of its…   Read the Article

  • Price Reduced Sign

    Published 07/25/13 in Real Estate
    Price Reduced Sign

    Become a successful home seller by avoiding these six pricing slip-ups sellers often make.   See the Image

  • Noe Valley 2-Bedroom Home

    Did this home sell for 77% over the asking price? Well, no. But when this was erroneously reported, people were all too ready to believe it.    See the Image

  • Noe Valley 2-Bedroom Home

    A recent post on Curbed SF turned out to be a false alarm, but the headline still freaks everyone out: A Noe Valley two-bedroom house was reported to have sold for 77% over the asking price.…   Read the Article

  • Condo in San Francisco's Marina District That Recently Sold Within 24 Hours

    This two-bedroom, two-bathroom condo in San Francisco's chic Marina district recently sold within 24 hours of being listed – for the asking price $1,150,000.    See the Image

  • As if the process of pricing your home for sale isn't complex enough, the specific situation you are in as a seller should be taken into account when it comes to your pricing strategy. A…   Read the Article