Upscale Bowling Rolls Into the Burbs

With locations in Marietta and Norcross, Ga., Brunswick's bowling alleys feature a redesigned interior and Tavern ’45 which features creative American cuisine, local craft beers and tony cocktails.

Photo by: Austin Holt Both 40,000-square-foot locations received interior remodels as well as new equipment.    

When was the last time you ordered a Caprese salad, edamame and Vietnamese pork belly tacos in a bowling alley? Back in 2000-never? Personally, we don’t recall sipping a Sazerac or a Sidecar while waiting to roll, but we can’t wait to do so at the newfangled Brunswick's in Marietta and Norcross. Both 40,000-square-foot locations went through extreme interior makeovers and updated equipment. Exteriors were also updated and spruced, much to the delight of locals who’ve been eager to get inside. 

Focusing on a well-heeled 21-and-over clientele, Brunswick commissioned Chipman Design Architecture to create an ambiance for the “next evolution” in bowling, which includes sumptuous furnishings and sexy mood lighting. The Iowa-based firm is known mostly for marrying form and function for clients such as Banana Republic, Chipotle and Ulta. We think this project is one of their most ambitious and interesting to date. For example, the Norcross location will feature a lofted bar area situated in the middle of the lanes, offering a unique perspective of the action, as well as an outdoor patio. Both have comfortable, in-lane seating, making it attractive for non-bowling friends to join in the fun. 

Tavern ’45, a nod to Brunswick's 1845 origins, is a gastropub offering the house mac and cheese with a potato-chip crust, grilled wild salmon with herb butter and mango salsa, and a variety of burgers and panini sandwiches. And we love the nod to our local Georgia brewers: Featured on the bar menu are SweetWater, Terrapin and Wild Heaven. Beer enthusiasts can also enjoy multiple flavors with flights of any four drafts; Cosmos and Bellinis are available for your non-beer-drinking friends. 

The updated lanes will be open Sunday through Thursday from 11 a.m. to midnight and weekends from 11 a.m. to 2 a.m. The Norcross location opens July 30. 

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