Santa Monica Premieres New Westedge Design Fair

SaMo airport's Barker Hangar is the site of an extraordinary new design event for professionals and everyday homeowners alike.

Photo courtesy of Westedge Design Fair Nolen Niu, an American industrial designer who received his degree from the Art Center College of Design in Pasadena, will have his arresting, L.A.-manufactured furniture on display at the Westedge Design Fair in Santa Monica.

If you thought most of the significant design events in Los Angeles happened downtown or in West Hollywood, you’re in for a fabulous surprise. The Westedge Design Fair premieres at Santa Monica’s Barker Hangar Oct. 3-6, 2013, and promises to be “the newest destination for modern design.”

The four-day event will cater to the trade, press and public, and will feature 150 exhibiting brands, many making their West Coast debuts. In addition to picking up ideas and inspiration, you’ll also be able to shop for furniture, lighting, kitchen, bath, outdoor furnishings and other home products. Plus, there will be a series of special events and discussions, panels, book signings, and workshops on various design topics and trends.

To give you an idea of just how posh this new event is, it kicks off on Thursday, Oct. 3, with a venue-wide cocktail party that will benefit Heal the Bay. Leaders in the fields of interior design, architecture, art direction, fine arts, set decoration, education and other influencers will be in attendance. Celebrities like Barbra Streisand, Alexandra Von Furstenberg, John Edleman and Kathryn L. Ireland are on the Opening Night Host Committee.

Photo courtesy of Westedge Design Fair You'll be able to see exquisitely designed outdoor furniture and lighting from Belgium's Royal Botania at the Westedge Design Fair.

In case you didn’t know, Heal the Bay is one of Southern California’s leading environmental nonprofit organizations. Based in Santa Monica, it’s committed to making Southern California coastal waters and watersheds, including the Santa Monica Bay, safe, healthy and clean through programs in science, education, community action and advocacy. At the opening-night benefit there will be a silent auction, entertainment and the chance to shop from hundreds of leading design brands before the event officially opens to the public.

But if you miss that big opening event, there’s still plenty of time over the next three days to attend panels and workshops in a theater outfitted by Benjamin Moore, which will present two weekend programs: one focused on sustainable living, and another on color inspiration.

The Thursday-Friday programs are geared for the design trade, and weekend panels target the homeowner audience. Topics include The Business (and Value) of Design, Technology & Design, Elements of the Perfect Beach House, High-Luxe Real Estate, The Art of Shopping Design Online and more.

Other fair highlights include a custom-designed media lounge by Design Within Reach, a Belgian café sponsored by Stella Artois and a central VIP lounge designed by Ligne Roset to commemorate the 40th anniversary of its TOGO collection.

“Westedge Design Fair is premiering with an incredible group of quality exhibitors and sponsors,” said Troy Hanson, who, along with Megan Reilly, co-founded the event. “Attendees will have the opportunity to shop both iconic and emerging design brands as well as take part in the exciting programming that we have planned.”

Advance tickets can be purchased online for $25, but they’re $30 when you get there. For more information, visit westedgedesignfair.com

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