Ocean Drive Hotel Gets $9 Million Re-Design

South Beach Marriott is nearing the end of a six-month, multi-million dollar transformation. Come along as we take a peek at the progress.

Photo by: South Beach Marriott The hotel is a beachfront escape nestled in the exclusive South of Fifth district on Miami Beach’s Ocean Drive.

Located in Miami Beach's SoFi neighborhood, South Beach Marriott sits on Ocean Drive, just steps from the sand and only a short stroll from the city’s famous nightlife, shopping and dining. 

Marriott began a six-month, $9 million re-design in May and hired hospitality design and architecture firm, Jeffrey Beers International, to lead the project. Slated for completion by the end of the year,  we got a sneak peek at the progress.

The renovation introduces high quality finishes, all new hard and soft goods, and attention to the smallest details. The color scheme features a crisp palette of fresh whites complemented by soft neutral grays to evoke a luxurious and light atmosphere. 

“Our goal was to embrace the hotel’s striking beachfront location by bringing the freshness of the sea inside,” said Jeffrey Beers. “We did this by carefully curating a selection of modern, custom finishes that help create an open and light-filled space while also establishing an inviting, high-end residential atmosphere.”

Photo by: Kara Franker The surfboard theme is also showcased in the artwork. 

Accents of orange and brown bring warmth to the guestrooms and stylized, color-processed photographs reflect the feel of beachfront vistas. Surfboards inspired the sinuous custom built-ins, rendered in whitewashed oak and white lacquer. 

The hotel continues to operate as usual during the renovation and all hotel amenities are available throughout the process including the pool, spa services, fitness center, dining at Deco Blue and Starbucks.

“It is business as usual at the hotel during the renovation with a focus on maintaining guest satisfaction,“ GM David Cronin said. “We look forward to unveiling our completed new design at the end of the year.”

Photo by: Kara Franker View of the Atlantic Ocean from the newly renovated South Beach Marriott. 

South Beach Marriott is located at 161 Ocean Drive in Miami Beach, Fla. Call (305) 536-7700 or visit the hotel online for more info. 

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