Electronic Music Festival TomorrowWorld Invades Atlanta
After searching the globe for the right venue, planners chose Bouckaert Farm and the City of Atlanta for the festival’s U.S. debut.
Things just might get a little crazy south of Atlanta this September when the world’s largest electronic music festival TomorrowWorld takes over Bouckaert Farm. This marks the Belgium-based festival’s American debut. The facility was chosen after organizers explored more than 100 sites because of the similarities to the landscape in the town of Boom where sister festival TomorrowLand takes place.
What exactly is TomorrowWorld besides sweaty kids dancing?
"This thing is more than a festival, it's an experience," explained TW spokesperson Justin Epstein. "The best way I would explain it is Burning Man with Cirque du Soleil. It's so theatrical and over the top, like magical."
Indeed, festivalgoers aren’t expected to merely munch on cold hot dogs and sip warm beer. Move over food carts: Michelin chefs are reportedly serving up gourmet treats for the hungry. And instead of dusty and/or muddy camping grounds, attendees can purchase overnight accommodations in DreamVille, where newspapers are delivered to individual tents each morning.
Bouckaert Farm is an extraordinary 350-acre farm located in the 8,000-acre Chattahoochee Hills equestrian complex. The farm is filled with beautiful pastures, lakes and woodlands bordering 12 miles of the Chattahoochee River.
It is also about 15 miles west of Hartsfield-Jackson Atlanta International Airport making travel for the expected hordes a little easier. More than 150,000 attendees are expected.
The number of people who attended TomorrowLand doubled from 90,000 in 2009 to 180,000 in 2012.
And why Atlanta?
“Atlanta is such a cultural melting pot. It's amazing who comes here,” said Epstein. “With TomorrowWorld coming, the amount of money that comes in, the jobs created — it's a great opportunity for any city or any place."
TomorrowWorld takes place on September 27, 28 and 29, 2013 and tickets can be purchased at the venue’s website.
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