Products for the home are increasingly popping up at celebrity gift suites – those award season events where stars load up on cool new stuff. Here are some finds from the 2013 Emmy Awards gift suites.
Curb Your Enthusiasm’s J.B. Smoove loved receiving the Ranch Organics skin products at Wow Creations’ suite. “A lot of times you go places and no one really has manly skin products for men – anything involving fragrances is mostly made for women,” he said. Added his wife, Shahidah Omar, who also appeared on her husband’s series, BET’s Real Husbands of Hollywood, “Now we can both smell good!”
Wow Creations, a celebrity product placement agency, is run by Mark and his twin brother, Matthew Harris from A&E’s hit series, Storage Wars. “Skincare and products for the home are really popular at gifting suites. We really try to get an eclectic mix of brands to participate. This is a non-traditional way of marketing — it gives the vendor an opportunity to introduce and discuss their products with the celebrity and media.”
By Susan Hornik
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