Just because L.A. is one of the nation's hottest markets right now doesn't mean you can just plop a sign in your front yard and sell for a huge profit. There are so many factors a savvy seller must consider.
“Now more than ever buyers are shopping online," says John Barrentine, CEO and co-founder of RED Real Estate Group at Keller Williams/Larchmont. "On average, buyers are looking at homes for six to eight months before they ever fully step into the market. Photos cannot just be shot from a camera on a cell phone. High production value, professional shots (like these) are just the starting point.”
By Lisa Johnson Mandell
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