New Shores Development Provides Options for Silicon Beachcombers

Luxury apartments in Marina Del Rey offer everything workers in the nation’s hottest tech center could desire, at surprisingly reasonable prices.

Photo courtesy of Shores Marina Del Rey The new, $165 million Shores apartment development is a 544-unit complex with every amenity a tech-savvy renter could desire, right smack in the middle of L.A.'s hot Silicon Beach.    

Move over Silicon Valley, the hottest new tech center in the country is located right here in Los Angeles. The South Santa Monica/Venice/Marina del Rey/Playa Vista area is burgeoning with industry behemoths such as Google, YouTube, Demand Media and Hulu, as well as hundreds of other tech companies, both startups and the well established.

The only problem thing that makes this area less than ideal is the shortage of viable housing nearby. After all, everyone wants to live close to the beach no matter where they’re employed, so the local tech boom has created even more demand in an area that was already highly desirable.

Developers Jerry Epstein and Jim Levine know a good opportunity when they see one. Their 210-unit apartment complex Del Rey Shores was built in the early '60s and in need of refurbishment anyway, so they demolished the whole thing and in its place put up the $165 million Shores. It’s a 544-unit complex with every amenity a tech-savvy renter could desire – and some they probably never knew existed.

How about a fitness concierge, who will book sessions for you in the building’s state-of-the-art spinning studio and fitness center? Or a bike fleet that residents and their guests can use any time? Surfboard storage? Dog-washing station? Check, check and check. Not to mention Wi-Fi hot spots thoughout all the common areas, and local restaurants coming in to woo residents with appetizers in the various lounges.

Photo courtesy of Shores Marina Del Rey Because the parking area takes up the first several levels of Shores, every unit has a view. This is an example of the marina view.

There are also amenities you can neither buy nor build — things like location and view. Shores pretty much has it all, with some apartments having views of both the marina and the beach. And it’s situated within walking distance of most of the areas best and most notable restaurants, along with every type of shop or service you could imagine.

Apartments range in size from a 762-square-foot one bedroom to a 1,284-square-foot two bedroom, and monthly rents go from $2,276 to $4,027, depending on size, location and view. The more expensive units have dual master suites with walk-in closets and en suite baths. All units have open floor plans, balconies with glass railings, granite countertops, washers and dryers and technology packages that include high-speed internet and DIRECTV.

Then there’s the two-acre park-like courtyard in the center of the complex, with barbecues and eating areas, an outdoor resort-style lobby, a pool, two Jacuzzis, fire pits, a bocce ball court and those useful Wi-Fi hot spots.

All this, and the complex is pet friendly and smoke free? It seems almost too good to be true. But there is one minor drawback: they're almost too popular. Since Shores opened for business in August, nearly half of the units have been leased. A number of potential renters have taken a couple of days to deliberate, only to come back and find that the unit they had in mind had already been leased. You snooze, you lose.

For more information, visit the Shores website.

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