Revealed in Vegas: The 2014 'New American Home'
Each year, the International Builders' Show picks a hot home concept to flaunt. Here's a version of the future they want you to live.
Call it a calculated gamble in the high stakes luxe market out there in Vegas, once the woebegone poster child for real estate speculation run amok. With a swing trader's optimism, the Element Building Co., led by Aspen, Colo., builder Josh Anderson, unveiled the mega lush "New American Home" to an audience of over 75,000 designers, builders and home renovators at the annual International Builders' Show.
IBS has presented these models since 1984. And it's a big ticket item with the kind of buzz words ("innovative" "sustainability," "cutting-edge," "energy efficiency") expected of a project immodestly pitched as the "future" of American homes. This is Vegas where hyperbole is a first language.
Built in the foothills of Henderson, Nev., on the Sky Terrace custom home site, the 6,700-square-foot high-end single-family home has a fat sticker price of $5 million. A (clearly) lucky hand is paying off: Anderson's company scooped up distressed lots during the real estate implosion in a move that looks prescient in hind-sight.
The 5-bedroom is labeled a "real-world laboratory" to explore design concepts for multigenerational living ("designed to be the only house a family ever needs to own."). It's certified Emerald status, the highest available under the National Green Building Standard, comes with an elevator (natch) and views of the Strip and mountains. It's smart, taking advantage of the next wave in connected home automation technologies to control lighting, video, audio and home security systems from any room through a Vantage Automation mobile app.
His target is the higher net-worth buyer, a niche that's stepped up to give real estate another chance by closing deals north of $1 million-plus in Southern Nevada. To pull them in, this builder is cooing in their ear with a quasi-mix of social-dwelling-philosophy:
"You are creating a magical space for the theatre of life. Within that flow are these memory points where we talk about the circulation as the heart and core of the house as where you are most activated," says Jeffrey Berkus of Aspen, Colo.-based Jeffrey Berkus Architects, who teamed up with Anderson on the Japanese-inspired design. Maybe a tad New Age on the sell side, but not a bad looking entry, is it? Not bad at all.
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