Golden Globes Gifts Reveal Hottest Celebrity Home Trends
Awards season is also gifting suite season, where the stars are introduced to all sorts of fun new products. We picked out some favorites that you can use at home, too.
What are celebrities doing in the privacy of their own homes? We found out they’re cooking on diamond-coated pans, eating Gorgonzola-flavored gelato, sleeping on airweave mattress toppers made from 90 percent air and 10 percent fishing line resin, puckering on pickles from Winnipeg and styling their kids’ hair with Banana Spike Molding Putty. At least that’s the impression you get from this year’s Golden Globes celebrity gifting suites.
The gifting suites pop up in posh hotels in the vicinity of all the big awards shows, and upscale vendors come from all over the world in hopes of getting a photo of their product with a major (or minor) celebrity. The stars swan from booth to booth, their “people” laden with all sorts of gratis products they might not have otherwise known about. The fun little secret is that the stars are just like us in some respects: Who can resist a freebie?
But it’s not all about the free swag. Many of the gifting suites are supporting a cause. For example, the Oh Canada suite at the Peninsula benefited Canada’s new Museum for Human Rights, and the DPA Talent Suite at the Luxe Hotel on Rodeo Drive brought attention to the Sierra Club. The GBKpreGlobes Suite at L’Ermitage in Beverly Hills benefited Guard a Heart, Lambda Legal, The American Red Cross and the G&C Foundation.
The Secret Room Events Style Lounge at the SLS Hotel even had a Pet Lounge benefiting PETA. You can bet that celebrities scooped up plenty of interesting products for their pooches there, from the pet perfumes and fur care products of I Love Pet Head that Sarah, Duchess of York favors, to organic aloe vera pet wipes, shampoos and conditioners from Organic Oscar and plush designer doggie beds from people mattress makers like Sealy and Vivon.
See the Super Stuff the Stars ScoredView All 16 Photos
Here's a list of some of our favorites gifts:
Best House Party Product: The folks from Bulgarini Gelato Artigianale gave away gelato tasting parties that involve wild flavors like Gorgonzola dipped in beer and pomegranate dipped in sherry.
Overall Most Useful: Pilot Pens gifted some very cool writing instruments, useful for celebs and us regular folk alike. They included luxurious, retractable “Vanishing Point” fountain pens perfect for signing autographs and books (them) or writing thank you notes (us). And their pens with truly erasable ink are just right for rethinking hastily signed contracts (them) or old fashioned spelling corrections (us).
Best Kitchen Luxury: Swiss Diamond cookware, which has a non-stick coating containing real diamond crystals, goes by the tagline: “Diamonds are a cook’s best friend.” So said because diamonds are better heat conductors than metal, they’re durable, being one of the hardest materials on the planet, and they have natural non-stick properties.
Hottest Ingredient: Coconut was everywhere, used in products like in the Joey New York skin care line, which even includes cleaning wipes made with coconut water. The newest healthy organic water, Coco Libre, mixes coconut water with fruits like pineapple, and was being pitched to celebs as the ultimate ingredient in healthier pina coladas.
Most Colorful: It’s likely that all coolly coiffed celeb kids will be using new Glop & Glam hair care products made especially for kids in yummy colors and flavors. Examples: Creamsicle Mist, Cake Batter Conditioner and Chocolate Controller.
Most Entrepreneurial: Former business exec Valerie Guerrero founded TheArtisanGroup.org, a very cool site where the most professional and creative arts and crafts masters market their homemade jewelry, purses, illustrations. paintings and fine art photography, etc. Also, we admire the chutzpah of Abigail Wald, who created the super yummy gluten-free, GMO-free YES Bar in her own kitchen when she got tired of saying ‘no’ to her children when they wanted a tasty snack.
Most Clever Name: ‘Hzurdadi,’ pronounced “Who’s Your Daddy," is the maker of denim scarves, ideal for wearing or decorating, and enjoyed by Will, Jaden, Jada Pinkett and Willlow Smith, among other celebs.
Those Who Traveled Farthest: airweave came all the way from Japan to promote their aforementioned unique, fully washable, breathable mattress toppers, used by athletes, and now celebrities, the world over. Also, the folks from Kashmir Keratin Hair Systems brought their products over from Israel.
Most Charming Chutzpah: This goes to the savvy and scrappy merchandisers from Winnipeg, Canada, who pitched celebrities everything from Farmery beer and soap made from ingredients grown on their family farm, to Elman’s Kosher Deli Foods, which was promoting their snappy dill pickles and giving out pickle hoodies with the words “Bite Me” emblazoned on the back. Other great homegrown Canadian products included delicious and delicate cakes from High Tea Bakery, handcrafted candles from The Hartmont Candle Company in exotic scents like cucumber wasabi, and the gorgeously packaged Lilyfield Cakes, whose owner, Heather Stewart, started the whole Winnipeg movement at the Golden Globes. Canadian celebs like Catherine O’Hara, David Steinberg and Burton Cummings ate them up.