"We're grateful for the attention and respect FrontDoor has established with premier partners such as Prudential in just a few short months," explains Vikki Neil, vice president of real estate at Scripps Networks Interactive, which includes online home category leaders HGTV.com and DIYnetwork.com. "Despite the economic slowdown in housing, consumers' interest in HGTV, the home and real estate sectors and the quality, easy-to-use information that FrontDoor.com provides is at an all-time high. We're dedicated to making FrontDoor a robust real estate and lifestyle website, capitalizing on HGTV's assets and loyal brand enthusiasts."

"Partnering with FrontDoor.com and the powerful HGTV brand will serve to increase Prudential Real Estate's online presence," said Prudential Real Estate President Laurie Keenan. "A majority of home buyers now begin their home searches online. FrontDoor.com has assembled a very attractive targeted audience of homeowners and Prudential Real Estate will be there and ready to assist when this audience has the need to buy or sell real estate."

Prudential joins a strong line-up of listings partners for FrontDoor, including Realogy Corporation and Leading Real Estate Companies of the World. In addition to real estate listings, FrontDoor offers a myriad of original home-related "how to" video content and articles, interactive maps, finance tools, and much more. In the next several months, the site will have substantial product rollouts that will increase the community data and advice from HGTV.

About FrontDoor
FrontDoor.com (http://www.frontdoor.com) is an online real estate listing service powered by HGTV, the No.1 source for home-related media content. The site currently offers more than 1.5 million listings of homes for sale and partners with top real estate brokerages throughout the U.S. In addition to providing users with the latest residential for sale property listings, FrontDoor houses expert HGTV advice and videos along with original Web series and a comprehensive library of engaging, interactive tools, guides and information.

The award-winning Web sites created and supported by Scripps Networks Interactive have attracted a monthly average of more than 14 million unique visitors in 2007 (Jan-Oct) and are category leaders in the food, home and living space online. The Scripps Networks Interactive properties -- Web sites HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACTV.com, Recipezaar.com in addition to the new FrontDoor.com-- are not only extensions of Scripps Networks leading lifestyle brands, providing users programming information and additional instructional content, but also exciting destinations for original content, engaging video and powerful interactive tools.

About Prudential
Prudential Real Estate and Relocation Services is Prudential's integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate's Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as of December 31, 2007. Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $648 billion of assets under management as of December 31, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.prudential.com.

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